For early-stage founders with their first users

Know What to Build Next

Most products die because founders trust their gut over their signals. Find product-market fit fast with pressurant, backed by
methodology, not opinions.

Request Invite
Got a live product and your first users?
THEN this is for you...

Only 0 beta spots (personal onboarding for each)

Got a live product and your first users? THEN this is for you...
app.pressurant.com / dashboard Exit fullscreen LIVE
RV

Dashboard

Welcome back, Rahul. Your PMF, usage and revenue at a glance.

PMF Score Progression

Cross-check

live verdict
Product-Market Fit
52%
very
90 days rolling
Usage
68%
retention
monthly
Revenue
4,6k
MRR
trailing 12 mo
Signal
Revenue's up 8%, but the users you just acquired churn by week 4, growth is masking the leak.
Advice
  • Fix week-4 retention before scale
  • Double down on segments that stick

PMF Metrics

Very Disappointed
52%
+6% vs last period
Somewhat Disappointed
31%
−4% vs last period
Not Disappointed
17%
−2% vs last period
NPS Score
46
+8p vs last period

User Engagement Metrics

Active Users
1,284
↑ 12% vs last period
Return Rate
61%
↑ 4% vs last period
Stickiness
38%
↑ 3% vs last period
Session freq.
5.2
↑ 0.6 vs last period

Revenue Metrics

MRR · recurring
€4,620/mo
↑ 18% vs last month
Net New MRR
+€710
this month
Growth rate · CMGR
9%/mo
≈ +180%/yr
Max MRR · trail. 12mo
€4,620
new ceiling

Target Groups & Main Benefits

Top segment by very-disappointed share (last 90 days rolling)
Target Groups
Focus your product on these user segments for expansion
Selected#1 Indie founders31 mentions
Selected#2 Agencies26 mentions
#3 In-house teams22 mentions
Main Benefits
Focus on delivering these core benefits to users
#1 Saves me time24 mentions
#2 One source of truth16 mentions
#3 Confidence to decide14 mentions

Feature Suggestions

Top #1 feature suggestions from PMF analysis (last 90 days rolling)
Very Disappointed Priority
Build to strengthen core value & retain best customers
#1 · Core value
Weekly PMF digest email 31 of 52 "very disappointed" users asked for a recap
31 users
Strategic Somewhat Features
Build to expand reach & growth to new user segments
#1 · Expand reach
Slack alert on churn risk 21 somewhat disappointed users with a benefit match asked for this
21 users
How we find your next move

Three signals. One verdict.

We read PMF, usage & revenue together, so you know exactly what to build next.

01

Measure what matters

What they say. What they do. What they pay. Three perspectives on your product, captured automatically, so growth can't hide the truth.

01/ the three signals
Product-Market Fit
42%
very disappointed
▲ 3% vs last mo
Usage
73%
week-4 retention
▼ 4% vs last mo
Revenue
23,5k
MRR
▲ 8% vs last mo
02

Cross-check into one verdict

We connect all three, so you get one clear read on where you really stand, not three disconnected dashboards.

02/ cross-check
Signal
Revenue's up 8%, but the users you just acquired churn by week 4, growth is masking the leak.
Advice
  • Fix week-4 retention before scale
  • Double down on segments that stick
03

Know what to build next

A ranked shortlist, split into building the core and expanding the market, so you act, not guess.

03/ what to build next
Building the core
1
Fix week-4 retention
2
Rework onboarding
Expand the market
1
Target best-fit segment
2
Launch a free tier
How pressurant works

From one line of code to a verdict

Setup takes minutes. The signals do the rest.

pressurant SDK Surveys
Triggers & sends PMF surveys
pressurant SDK Usage
Tracks user logins & retention
Stripe Webhook
Reads live Stripe data
*other provider? Reach out.
app.pressurant.com / dashboardLIVE
Product-Market Fit
42%
very disappointed
▲ new survey · +2%
▲ new nps survey · +4
Usage
73%
week-4 retention
▲ retention climbing
▲ stickiness · 24%
Revenue
23,5k
MRR
▲ new net MRR
▲ expansion · +1.2k
01 / Integrate

Integrate SDK + Stripe

One line of code. Under two minutes.

02 / Measure

Collect the signals

PMF, usage & revenue start flowing.

03 / Analyze

Cross-check the signals

All three, read as one.

04 / Decide

Build What's Next

Ranked from the combined read.

The problem behind every product
/ note

Every founder wants the same thing: sustainable growth and revenue. That comes down to one question first: have you found true product-market fit yet?

For years, even famous experts treated it as a feeling. So most founders end up guessing and building on gut.

But what if you could measure it? Because once you can, you can work on it.

That's exactly what we built. A feeling isn't a plan, and one signal can lie. So we give you a real read first. Then you stop guessing and know what to build next.

Finding product-market fit is where we start. And once you've got it, we keep building pressurant to help you through scaling, all the way to durable growth.

We want to be your partner for what comes next. That's why we focus on retention: it's what turns product-market fit into a real, lasting business.

Domi, founder
pressurant
The 40% PMF Threshold

The science behind pressurant

Rahul Vohra built Superhuman with this

Superhuman, Slack, and Dropbox didn't guess their way to product-market fit. They measured it, tracked it, and systematically improved it until growth became inevitable. (What is PMF?)

Rahul Vohra didn't invent this metric. He discovered it in Sean Ellis's Product-Market Fit research and turned it into a systematic engine for growth.

The insight: there's a single number that predicts whether your startup will take off or stall. That number is 40% of users who would be "very disappointed" without your product.

Below 40% → You're burning runway chasing growth that won't come
Above 40% → Ready to scale

The 40% threshold isn't arbitrary. It's the point where word-of-mouth kicks in, where users start pulling others into your product, where growth shifts from pushing to being pulled.

The PMF survey asks four simple questions designed to reveal whether you've built something people truly need.

1. "How would you feel if you could no longer use this product?"

This determines your PMF score. The percentage who say "very disappointed" is the number that matters.

Very disappointed → Your true believers. They can't imagine life without your product.
Somewhat disappointed → They like it, but could live without it. These users hold the key to growth.
Not disappointed → Not your target market. Stop trying to please them.
2. "What type of person do you think would benefit most from this product?"

Users describe your ideal customer better than you can. Use their words to find more people like them. This reveals your true markets you should go after.

3. "What is the main benefit you receive from this product?"

Reveals your true value proposition, often different from what you think you're selling. These are the top benefits you should market to your target groups.

4. "How can we improve this product for you?"

Your roadmap, written by the people who use it. This tells you exactly what to build next.

Here's where most founders get it wrong: they try to make everyone happy. The PMF methodology shows you exactly where to focus instead.

Double down on what "very disappointed" users loveThese users already see your product as essential. Find out why. Their words become your marketing. Their use case becomes your focus.
Fix what holds back "somewhat disappointed" usersAlso focus on "somewhat disappointed" users with the same main benefit as the "very disappointed" users to expand market reach. The right features turn "nice to have" into "can't live without" users.

Stop building what you think users want. Start building what will actually move the needle.

The methodology hands you the feature suggestions. You just have to build them. Grow your product into something people want.

pressurant is based on Rahul Vohra's framework at Superhuman

The Foundation

From the people who wrote the playbook

Product-market fit & retention, in their words.

Rahul Vohra
Rahul Vohra Founder of
Superhuman
"Product-market fit can be measured."
"And what you can measure, you
can systematically improve."
Alex Schultz
Alex Schultz CMO of Meta
"Retention is the single most
important thing for growth."
Sean Ellis
Sean Ellis Creator of the
PMF survey
"Those that struggle for traction
are always under 40%, while most
that gain strong traction exceed 40%."

Retention drives growth. So we built pressurant around it.

The offer

What you get with pressurant

Your growth partner to find product-market fit.

Full access

Surveys, usage, revenue & feature suggestions. The whole engine.

Personal onboarding

A 20-minute call: SDK set up & your first survey live the same day.

Ongoing 1-on-1 consulting

Every few weeks, a call to talk through your results & what to build next.

We've got your back

Message us anytime. Honest advice from first traction to sustainable growth.

Most founders pay consultants for this kind of help. You won't.

Why is this free?

We use pressurant ourselves and need founders running it for real. You get the full service free, we get your honest feedback. That's the deal.

We help you find product-market fit fast.

FAQ

Questions about pressurant

What is pressurant?

A product-market fit engine for early-stage founders. Measure your PMF, get actionable insights, and build what users actually want.

Who is pressurant for and when to start?

Early-stage founders with first traction. Start when your first users show up.

How is pressurant different from analytics tools?

Analytics tools tell you what's happening. Like us, too. But we don't stop there. We work directly on growth with you.

How does the invite process work?

We're in closed beta, adding founders in small batches. Request an invite, and you'll get a personal onboarding when you're in.

Is pressurant free?

Yes. Free during beta. When pricing comes, you'll know first and pay least.

Is my data safe?

Yes. EU-hosted and GDPR-followed. We never sell or share it, keep no personal details on your end-users, and you can export or delete anytime.

What if I use another payment provider than Stripe?

Stripe is live today. We're already adding more payment connectors. If you use another provider, reach out and tell us which one. We'll make it happen.

Get started

Ready to find product-market fit?

Get early access to pressurant and know exactly what to build next. Stop guessing. Start building on real signals.

We use privacy-friendly analytics. No cookies, no personal data.